Perhaps I’m reading too much into this, but I find it interesting that Simon & Schuster is doing minimal promotion on its site for Joe Posnanski’s Paterno book.
All that really exists is a separate page about the book. You have to do a search to find it on the site.
There is no mention of Paterno on Simon & Schuster’s home page. Curious, but maybe that’s because the book hasn’t been released?
Then I saw a tab for “Coming Soon.” Certainly, Paterno would be mentioned there, considering the book is coming out Tuesday.
However, under the “Coming Soon” highlights for Aug. 21, there were three books being promoted under non-fiction. None of them were named Paterno.
Simon & Schuster might have its reasons for not doing more to promote Paterno. I don’t know for sure because I’m still waiting to receive a return phone call … Continue Reading